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Charging · B2B retail guide

65W, 100W or 120W? A retailer's guide to fast-charging cables

Cables are a small sale with a high return rate. A customer buys a “fast” cable, the phone still charges slowly, and the cable comes back. Knowing what the watt label means turns that complaint into an easy upsell.

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Mobile charging accessory from the supplied Tempt catalogue

The slowest part sets the speed

A phone charges only as fast as the weakest part of the chain: the charger, the cable and the phone itself. A 100 W cable on a 20 W charger still charges at 20 W. It will not harm the phone, but it will not make a slow charger fast.

So the right question at the counter is not “Which is the fastest cable?” but “Which charger and phone will it be used with?”

Type-C to Type-C: 65 W and 100 W

Most Type-C phones, tablets and many laptops charge over USB Power Delivery. A standard Type-C cable is rated for 3 A, which covers everyday phone charging and 60–65 W laptop chargers. Charging at 100 W needs a 5 A cable with an E-Mark chip, which tells the charger the cable can carry the extra current safely.

In the catalogue, Tempt Nova (65 W, Type-C to Type-C) is the everyday line for phones and 65 W chargers, and Tempt Blitz (100 W, Type-C to Type-C, with an E-Mark chip) suits 100 W laptop and tablet chargers.

USB-A to Type-C: the 120 W case

Many Xiaomi, Redmi, realme, iQOO and some OnePlus phones come with a USB-A charger that uses the brand's own high-watt charging. Those chargers reach full speed only with a thick, high-current cable, which is what a 120 W USB-A to Type-C cable is built for.

With any other charger it works as an ordinary cable at that charger's speed. Tempt Silica (120 W, USB-A to Type-C) is the line for these customers.

Sell the pair, not just the cable

Ask which charger the customer has. If it is a Type-C charger, match the cable to its wattage. If it is a USB-A brick, check the phone brand before offering a 120 W cable. When the phone supports faster charging than the customer's old brick, a charger upgrade is the more useful sale.

Before you reorder

A practical counter checklist.

  1. 01Ask for the charger's socket (USB-A or Type-C) and its wattage before picking a cable.
  2. 02Keep a 65 W Type-C cable as the everyday Type-C line (Tempt Nova).
  3. 03For 100 W laptop and tablet chargers, sell a 5 A cable with an E-Mark chip (Tempt Blitz).
  4. 04Offer the 120 W USB-A cable (Tempt Silica) to owners of a brand's USB-A fast charger.
From the current catalogue

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Questions

Answers before you build the basket.

Will a 100 W cable damage a phone that charges at 18 W?

No. The phone and charger agree on the charging speed; the cable only sets the upper limit. A higher-rated cable is safe with a slower phone.

Why does a 120 W cable charge slowly on my charger?

A 120 W USB-A cable reaches full speed only with the matching brand charger and phone. With any other charger it charges at that charger's speed.

What does an E-Mark chip do?

It tells a USB-C charger that the cable can safely carry 5 A, which unlocks 100 W charging. Without one, chargers limit the current to 3 A.

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